This article will enable you to learn some digital analytics tools for Social Media Management (SMM), Search Engine Optimization (SEO), Customer Relationship Management (CRM) as well as Analytic tools for websites and Mobile Apps. You will also learn the benefits of using these tools with the help of the data available.
In a previous article, we treated the meaning of digital analytics, its types, and benefits.
With the knowledge of the right digital analytics tools suitable for your online needs, you can explore their features to understand how and why users interact with your website, mobile app, or social media page in order to improve their experience which will lead to better conversion rate, retention and revenue.
Categories of Digital Analytics Tools
Digital analytics tools can help improve your experience on the web or on digital platforms. Let us look at some digital analytic tools under the following categories:
- Social Media Management Analytic Tools
- Search Engine Optimization (SEO) Analytic Tool
- Customer Relationship Management (CRM) Analytic Tools
- Website and Mobile App Analytic Tools
Social Media Management Analytic Tools
You can analyze and manage your social media handles with the following digital analytics tools:
- Sprout Social
- Hootsuite
- Keyhole
- Google Analytics
- Quintly
- BuzzSumo
- Sendible
- Buffer
- HubSpot
- Mention
Benefits of using Social Media Management Analytic Tools:
- Plan and schedule posts.
- See what social media users are saying
- Analyze how people interact with their posts.
- Boost post engagement
- Provide Al-generated content.
- Used to check demographics
- Used to analyze the result of a social media campaign
- Improve return on investment
- Real-time performance monitor
- Help plan a strategy that works
Search Engine Optimization (SEO) Analytic Tool
These tools can help you monitor the traffic on your website, know the keywords that it is ranking for as well as analyze the links on the site.
With these digital analytics tools, you can also have insights into the organic performance of pages on your website:
- Semrush
- Google Analytics
- Ahrefs
- KWFinder
- Moz Pro
- Screaming FrogSEOQuake
- WooRank
- SpyFu
- Seobility
- Mobile SEO
Benefits of using Search Engine Optimization (SEO) Analytic Tool:
- Track where certain pages rank for specific keywords.
- Analyze backlinks and broken links.
- Monitor organic traffic.
- Provide on-page SEO suggestions
- Provide keyword research
- Identify ranking keywords
- Increases website speed
- Boost brand awareness
- Reduce bounce rate
- Increased revenue
Customer Relationship Management (CRM) Analytic Tools
With these tools, you can have your customer interaction at a go and use it to your advantage:
- HubSpot
- Salesforce
- Zendesk
- Insightly
- Sales Creatio
- Dynamics
- Freshworks
- Zoho
- Pipedrive
- Maximizer
Benefits of using Customer Relationship Management (CRM) Analytic Tools:
- See the status of potential customers in the pipeline
- Manage customer relationships throughout the entire customer journey.
- Track all interactions of customers with your brand.
- Improved customer retention
- Better customer service
- Enhanced internal communication
- More accurate sales forecasting
- Automate the sales process
- Improved customer insight
- Manage customer data
Website and Mobile App Analytic Tools
With these digital analytics tools, you can analyze user interactions on your website or mobile app. These tools will educate you on user interactions on your site by showing you traffic and behavioral information:
- Smartlook
- Amplitude
- Mixpanel
- Google Analytics
- Clicky
- Crazy Egg
- Hotjar
- Kissmetrics
- Adobe Analytics
- Semrush
Benefits of using Website and Mobile App Analytic Tools:
- Monitor which sources brings in traffic to your website or app.
- Know how users navigate pages on your website
- Segment user’s interaction based on behaviors and character
- Calculate metrics such as retention, and conversion rate.
- Session recording; you can record and watch the user experience on your mobile app or website.
- Enhance user experience
- Analyze online traffic
- Understand top-performing contents
- Understand your target audience
- Conversion rate optimization
Conclusion
There is no one best digital analytic tool for all team’s priorities.
Small businesses are advised to stick to Google Analytics, which is free to cut costs. As the business grows, you can consider using other subscription-based digital analytics tools to measure customer behavior as well as improve your return on investment.
Google Analytics is a tool that improves your chances of success by collecting data about your customers from online platforms like mobile applications, social media, websites, etc. The data makes it possible to ascertain where things are going wrong, right, or where adjustments are required.
Google Analytics is the most popular web analytics tool. It is free and used by over 29 million websites. Google Analytics can provide insights into which channels bring you website traffic and see metrics like page views, unique page views, and average time on page as well as bounce rate.
