After building and launching your blog, the next thing to do is to share your first content and start driving traffic to the site. You cannot achieve your goal or be successful as a blogger without being able or knowing how to increase blog traffic.
Irrespective of the quality of your content, it is imperative for you to know how to increase blog traffic, effectively promote your blog, have a loyal audience, build engagement and rank ahead of your competitors.
I made the following effective techniques to help you perfect the art of driving traffic to your blog.
- Actively Engage in Forums and Groups
An effective way of driving organic traffic to your blog is to be active in forums and groups that support your niche. Look for topics that relate to your blog contents and engage, write meaningful comments, and leave links to your blog if necessary.
If your blog is about travel/tour, you could join Facebook groups on hospitality and tourism to leverage their huge following.
Joining groups and forums can never be of disadvantage to a blogger. Several members will be interested in reading your articles, however, be professional with the way you share your links so that they will not be seen as spam.
Always solve problems with your content or be of value, build relationships/trust, and be smart when you ask members for something in return.
- Guest Posting
Sometimes your readers are on other blogs or websites. Writing guest posts for blogs similar to yours is a way of redirecting their audience to your site.
This is an effective method of how to increase blog traffic that many web publishers and digital marketers overlook.
Look for websites that have the audience that you want, make sure the site ranks well, volunteer to write for them, and include links to your site. Having links from websites that are authoritative in their niche to your blog will increase your traffic, place you as an authority, and build your portfolio as a writer.
- Leverage Social Media Marketing
Different social media platforms are meant for different kinds of content and audiences, look for the one that suits you.
Before I learnt how to increase blog traffic, I naively blogged for over 8 months and was worried about having few visitors to the site despite writing great contents. The reason was simply, I didn’t have social media presence.
It is needless and time-wasting to promote your content on the wrong platform.
X formerly Twitter is best for blog posts, news, and informative content.
LinkedIn is best for career and professional content.
Instagram is for stories, photos, and short videos.
Facebook is for videos and text.
Google+ enables blog posts to rank well in Google search.
- Feature Influencers or Public Figures
Interview Opinion leaders in your niche and ask them to inform their followers about the interview. Public figures can help promote your blog, boost your traffic, and make their followers see you as an authority in your niche.
Conclusion
The above are proven strategies on how to increase blog traffic. It is imperative to note that driving traffic to your blog is a gradual, deliberate, and consistent process.
If you continuously follow the steps provided, your blog or website will improve greatly in terms of traffic.
Let me get your comments on this article.
