Yesterday, Spotify disclosed it’s further innovation into the ad space with it’s ace in-house creative agency named Creative Lab which creates customized marketing campaigns for organizations.
They also disclosed that Creative Lab will be testing generative AI ads making it attractive to as marketers would like to leverage Spotify’s 615 million listeners.
Spotify is reportedly coming up with “Quick Audio” an AI tool for advertisers making it possible for brands to create voiceover and scripts with generative AI.
According to statements from an executive in the company, Spotify is figuring out the use of AI to create ads for podcasters.
Creating audio and videos ads on the app as well as having a user friendly interface are some of the features Creative Lab will bring to make it easy and effective for brand’s use.
